Billboard Liberation Front at Steven Wolf Fine Art

This show is not a retrospective, rather a small selection by Steven of two memorable BLF “Improvements” with beautiful photos by A. Leo Nash and Nicole Rosenthal. We’ll be sharing the gallery with  Anthony Discenza, Jacqueline Gordon, Victor Moscoso and psychedelic poster artist Robert Fried. The opening is this Saturday the 12th of July, 2014. I won’t be there – I’m off on a UE trip to the Midwest. Other BLF Ops may be in attendance. Steven is planning a closing party for August 16th which I will be attending – I’ll be missing Lynyrd Skynyrd to be at this closing party, a sacrifice I had to make, so I hope you will drop what you’re doing and stop on by too.

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Ronald McDonald’s fiftieth birthday. Board by Ron English & Jack Napier. Ad Copy JN & _____ DeCoverly. Bigger than life animatronic Ronald & fat kid by D.P. Swain, Jen Gilles, Louise Jarmilowicz. special thanks to Katy Bell, our  Many Ronald costumes, Tarssa Yazdani


Apple Campaign Napier and DeCoverly


NSA/ATT campaign by Milton Rand Kalman.


The BLF finally retired a few years ago after a 35 year run. It had been a lot of fun, but the thrill was gone. Addressing later generations in a book foreword, Shepard Fairey said (to paraphrase a bit):  “Check out the BLF, they’ve been hacking billboards since before you were born!” And that was  years ago.


Suicide Club billboard “improvement” 1977. Created by 26 Suicide Club members attending an “Enter the Unknown” event created by Club founders Gary Warne & Adrienne Burk. This event inspired Irving Glikk (Suicide Club co-founder Dave Warren) and young fellow member Jack Napier (John Law) to found the BLF on X-mas day 1977.


BLF spin-off group Billboard Movement (BM) Board by Glikk (Dave Warren, Arnold Fleck, and Jean Moshofsky.



Then, a few years later, I was inadvertently outed by my pal, rocker Anton Newcomb and, unlike Banksy, no one seemed to notice or much care. Ow! Then I outed long time copywriting partner and retired BLF propagandist Stuart Mangrum “_____ DeCoverly”. Bruised egos crave company….  Well, I had to remind myself, it was a heckadventure and, after any number of close calls, we remained unscathed, un-injured (35 years and not one single work place accident!) and with the exception of the initial Suicide Club improvement in 1977, un-captured. We had stayed incognito, using silly nom de guerres, sporting masks, dyed hair, funny glasses and the like, for decades. We kidnapped journalists, shocking and amusing them enough that they wrote about our exploits with humor and energy without being too critical. 2299339442_3cb655b744_o

By the end of the new millenniums first decade, the new generation of BLF Ops had moved on to the serious pursuits of middle age. Many passed thru the organization over the years, most were fellow pranksters in Cacophony and the earlier Suicide Club. Co-founder Irving Glikk (David T. Warren, co-founder of the Suicide Club and early ignitor of the silly wooden figure now worshipped on the Black Rock Desert each year) passed away in 2010 at seventy-one. Dave was one of the great inspirations in my life. He was the “Spirit of Chaos” in the Suicide Club. Once in the late 70’s as I was just embarking on a lengthy solo cross-country hitch-hiking adventure, Dave with somber mien, gave me a giant rubber thumb declaring: “Here kid, you’ll need this on the road!”


2299346658_472e38004a_oThe BLF was a primary creative outlet for me for many years, but all things come to pass. I’ve settled into other pursuits in recent times, becoming more interested in and energized by slipping back into small group UE adventures, restoring the ridiculous and sublime giant DogHeads that I somehow have become responsible for, and knocking off the occasional book event for our history of the Cacophony Society with co-author (and past BLF Art Director) Carrie Galbraith “Ethyl Ketone”.



Invalid Stock Value (multiple internet start-up billboards) campaign – _____ DeCoverly. Field install assistance from BLF 2.0 (the younger, new crew) with special thanks to Amanda Hav (Paul Addis RIP)


Former BLF operative Conrad Hoc “Scott Beale” our first webmaster, got us online initially, and way back in the 90’s convinced me of the importance of the digital realm as a means of archiving and preserving work done in meat space. Milton will probably link this blog post to the official BLF website <> and we’ll call it a day with the exception of any future gallery, academic, historical or law enforcement interest (the statute of limitations is closing fast, fellas..)




I’m Sick of It – campaign by Milton Rand Kalm


This is the first of 2 posts that will serve, for the time being, as my digital “closing the book” on the BLF. In the next post before the closing party  at Wolfe Fine Arts, I will out and tip the hat to everyone I can recall that passed through the group from 1977 til we closed shop in 2010. If you are a past operative, please drop me a line and let me know if I may use your “real” name in my next post. I will also include many more photos of “improvements” made by BLF over the years with short anecdotes about the actions.

cheers, “Jack”